HKTVmall merchants face three everyday time sinks: changing prices one product at a time, stock that is out of sync, and tedious listing and delisting. With more stores, the same task has to be repeated in different back offices.
What are the three time sinks in day-to-day HKTVmall operations?
- Changing prices one by one is slow and error-prone: when promotions or costs change, prices have to be edited product by product in the back office, and with many products it is easy to miss one or get one wrong.
- Stock out of sync risks overselling: changes to physical stock and to stock on other platforms are not reflected on HKTVmall in time, which can lead to overselling or inconsistent out-of-stock displays.
- Listing and delisting is tedious and slow to react: seasonal or out-of-stock products have to be switched between listed and delisted one by one, and doing it by hand slows down operations.
Once things are centralised, what can be pushed back to HKTVmall?
Many tools can only pull HKTVmall data out for viewing. The key to centralising is that it works both ways: the prices, stock and listing status you manage can be synced back to the HKTVmall merchant back office.
- Push prices: after adjusting them in one place, sync the new prices in batches, with multiple SKUs handled in a single run.
- Push stock: sync the stock quantities you manage to your HKTVmall store, reducing stock mismatches across platforms.
- Push listing status: switch products between listed and delisted directly, with every action recorded for reference.
How do you adjust prices across several stores at once?
Create Hot Keys by adjustment size (for example 5%/15%/30%/45%) to process price changes for chosen products and stores in batches. This suits promotions and multi-store adjustments, and can also be used to prevent a Green Label or forced delisting from being triggered. Once the business has checked and confirmed prices against its pricing policy, gross margins and platform strategy, the system applies them in batches.
How does AI help with HKTVmall price changes?
RAID's AI smart pricing analyses your catalogue and, drawing on competitor prices, costs and sales volumes, proposes a suggested price for each SKU and flags 'pricing opportunities'. Merchants can set a minimum profit and, after reviewing, push prices to HKTVmall in one click; whether to change a price is the merchant's decision, and every push needs confirmation first.
How are products and competitors mapped across several stores?
- AI product matching: exact Barcode matching comes first, then AI title matching fills the gaps, linking each listing to its physical product; the 91% accuracy of AI title matching is an internal benchmark that depends on product data quality, and every suggestion must be approved by a person before it is applied.
- AI competitor matching: merchants choose their own competitors; the AI matches competitor products to yours and marks them 'pending confirmation', then uses your sales volumes to estimate how competitor price cuts affect your revenue.
What do you see before a push?
Before a push, a preview lists which SKUs will be pushed, which will be skipped and why, for example because an item is not an HKTVmall SKU or has no price or stock data yet. It is submitted only after you confirm, and the processing results are then shown.
How do you connect HKTVmall?
You connect by authorising HKTVmall's official interface in the merchant back office, with no extra software to install. RAID is web-based, so you just log in to use it.
How does RAID handle this?
RAID puts the prices, stock and listing status of your HKTVmall stores in one workspace, together with AI suggested prices and AI product matching, and lets you manage them alongside other supported platforms such as Shopify and Shopee HK.
Key points
- Three time sinks: changing prices one by one, stock out of sync, and tedious listing and delisting.
- Once managed centrally, prices, stock and listing status can be pushed back to the HKTVmall merchant back office.
- Multi-store price changes are processed in batches with Hot Keys and carried out after the business has checked them.
- The AI proposes a suggested price for each SKU and flags pricing opportunities; after review, prices are pushed to HKTVmall in one click.
- AI product matching and AI competitor matching both need checking by a person.
- Before a push, you preview which SKUs will be pushed and which skipped; nothing is submitted until you confirm.